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What is Digital Marketing ?

What is Digital Marketing ?

Digital marketing is one of those terms that’s shrouded in confusion hen seems to mean something different to everyone it’s also been made to seem way more complicated than it actually is which is a shame really as it’s pretty straight forward and that’s what in today’s blog, we’re diving in headfirst to uncover what exactly is digital marketing and how does it all work.

Hello and welcome we are from NRdigi (The Best Digital Marketing Agency in Hyderabad) team and you’re watching the modern marketing blog where we take different marketing tactics tools tips and strategies and break them down into bite-sized actionable clips that you can use to immediately take your business to the next level so what is digital marketing well as simple as this is going to sound modern marketing is just marketing using digital tools and marketing is nothing more than communicating value to your customers so modern marketing is there for Communicating value to your customers using digital tools.

The real question is what digital tools are available and how do they differ from traditional marketing tools.

Digital marketing vs Traditional marketing !

The first thing to do is understand the difference between traditional and digital marketing. Traditional marketing relies on tools and mediums like the newspaper, radio, TV, magazines, billboards, Direct Mail and any form of print. Really digital, on the other hand, is made up of tools like search engine marketing, social media marketing, content marketing like blogging articles or video creation, email marketing and online pay-per-click advertising.

when you’re talking about traditional versus modern marketing  you’re talking about the tools more than the strategy behind them and more accurately you’re talking about which form of media you’re going to use to communicate your message on a traditional one or a digital one so does traditional marketing work absolutely when done well and strategically designed and executed on traditional marketing can still provide good results this is a pretty big but when compared to modern marketing more often than not traditional.

How DM works ?

Digital marketing on average is more cost-efficient, effective and allows you to measure, monitor, analyze and test at a much better and much faster rate the key to maximizing your marketing budget and results is to first leverage all available digital options and then start looking at alternative traditional opportunities as consumer media consumption trends continue to shift dramatically away from traditional and towards more and more digital content there will be a time in the near future where we no longer refer  to it as modern marketing and simply call it what it is marketing so thanks so much for spending your precious time.